Brand focus: ANEW

Skincare

ANEW is by far our most successful skincare range and a leading global brand in the anti-ageing market. It is known for its innovation due to Avon's unparalleled Research & Development facilities and is made up of many different ranges designed to target different age groups or needs.

So we can guarantee that ANEW will have the perfect product to cater to your skincare needs! Take a look below to find out which range is for you and the scientific details you need to know about each. 

ANEW Retroactive

PERFECT FOR:
Young women aged 20+ who are beginning to explore the concept of anti-ageing. Their skin is still youthful and shows few if any signs of ageing, but they're beauty-conscious and want to make sure they're always looking their best.

WHAT DOES IT DO?
The Retroactive range harnesses the power of ocean extracts to target microdamage located deep beneath the skin's surface – effectively stopping the development of fine lines and wrinkles up to nine years before they appear on the skin. It's the anti-ageing range you need, before you even know you need it!

ANEW Reversalist

PERFECT FOR:
Women in their 40s who are starting to show some signs of ageing, including sun damage, discolouration and fine lines.

WHAT DOES IT DO?
The Tri-elastinex in this range helps skin maintain its collagen levels, promoting youthful fullness. It also helps complement your skin's natural ability to renew, restore and reconstruct its appearance – leading to a dramatic reduction in the look of wrinkles and skin discolouration. If you want new-looking skin in the space of a week, this is the range for you.

ANEW Ultimate

PERFECT FOR:
Women in their 50s who are starting to show advanced signs of ageing including deep wrinkles, uneven texture and dehydration.

WHAT DOES IT DO?
Celluvive Complex uses legendary Tiliacora, an Asian plant known for its use in traditional Eastern medicine, to help fight ten visible signs of ageing. By targeting these signs, including wrinkles, uneven skin tone, sagging, lost elasticity and increased pigmentation, skin looks fresher and younger.

ANEW Ultimate Supreme

PERFECT FOR:
Traditional Ultimate Customers aged in their 50s who are after a richer, more luxurious skin care option to pamper themselves with.

WHAT DOES IT DO?
Celluvive Complex is upgraded to Celluvive Plus with the inclusion of gold and platinum mineral extracts and rare Tahitian black pearl to target and revive even your most damaged skin cells, restoring them to a more optimal condition while delivering intensive, rich moisture.

ANEW Platinum

PERFECT FOR:
Mature women experiencing facial sagging, with delicate skin that lacks volume and fullness. They will be showing advanced signs of ageing to a more severe degree than an Ultimate Customer.

WHAT DOES IT DO?
This innovative range with Paxillium Technology helps to stimulate the skin's production of paxillin – a key protein that influences your skin's collagen levels. Continued use of the Platinum regimen will help your skin appear dramatically reshaped and recontoured, with youthful-looking fullness restored.

ANEW Essential

PERFECT FOR:
Women of any age
who are looking to boost the effectiveness of their favourite ANEW anti-ageing range.

WHAT DOES IT DO?
Powered by Advanced Boost Technology, our Super Serum is designed specifically to help maximise the anti-ageing results of your established ANEW regimen.* Being a serum, its smaller molecules penetrate the skin more effectively to help deliver targeted results. Simply smooth on a couple of drops to clean skin before applying your chosen cream and you're good to go.

*Based on clinical moisturisation studies with ANEW creams. ANEW Essential Super Serum has not been tested with Platinum and Clinical.

ANEW Clinical

PERFECT FOR:
Women who want the effects of a dermatological procedure, looking for visual results in firming, definition, tightening and contouring.

WHAT DOES IT DO?
ANEW Clinical offers a range of advanced and efficacious facial skin care treatments to help women of all ages to outsmart signs of ageing on skin, giving you an intense skin treatment in the comfort of your own home!